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Your questions answered

What conversion rate can I expect?

That depends significantly on the offer that is made, it’s really hard to generalize, but we see a conversion rate of up to 25% on converted offers.

So how is this getting me more customers?

It’s a sad reality that the average conversion rate in eCommerce is 2% – meaning that if you have 100 visitors to your site, 98 will leave without making a purchase. Reel will help you recover a percentage of those abandoning visitors by presenting them an offer just when they are about to leave. Our Mouse Movement Analysis detects the precise moment when the visitor is about to leave the browser pane and the offer pops up essentially giving you one more page view to collect their email address. Once collected you can retarget them by adding them to your email database and start sending out your newsletters.

How do I integrate Reel and Shopify

Easy, just follow the instructions below. And if you have any questions, let us know, we’re happy to help.


In your shopify navigation on the left select Themes and click ‘Template Editor’ in the Published Themes section in the center of the screen.


A new navigation appears on the left and under Layouts right at the top you’ll select ‘theme.liquid


Don’t be scared, you wont break anything.

Scroll all the way down until you find a line that looks like this:


It should be all the way at the bottom, just above </html>


There it is, simple, no?

Click the line above it, hit return.

And then just paste the code you copied in the first step right there.


That’s it!

No formatting needed, nothing, just leave it as is and click the ‘Save’ button in the top right corner.

If your offer has been setup already, you can click ‘Live preview’ above the save button, and you should see your offer pop up.

Can I design my own banners?

Sure you can. Just download the Photoshop template here and go ahead, design as you like it.

Does it work on all shopping platforms?

Yes! And we’ll help you integrate in no time. You just need to add one line of code, it loads completely asynchronous, so it won’t slow your site down the least bit.

We’ll be putting out detailed instructions for all platforms soon, but we love Shopify and that’s what we started with…

How do I integrate Reel

That’s easy! All you need to do is sign up, then copy a line of code and paste it on your page just before the </body> tag. We’ll take you through it all…

Do I need to offer a discount?

No. You can offer anything you like, but we found discounts work best in eCommerce. Think about the reason why your visitors might leave: Not ready to buy yet, just browsing, unexpected costs, looking for a better deal. With that in mind you can craft a compelling message that turns your visitors into shoppers.

How does your pricing work?

Reel Recover works on a CPA basis, you only pay for what you get, no random pricing. You set the budget and we will deliver within that. Say you want to spend $100, that would get you 101 email addresses that you can retarget.

When do I pay?

Our charging period is a week starting Monday and ending Sunday. And you’ll receive your weekly invoice on Monday. Why weekly? Because that makes it easiest for all of us, you see what happened last week, we can keep track easily, we don’t have to worry about payments racking up. It just makes sense that way.

Is there a free period?

Yup, the first 2 weeks are completely free. You pay nothing and can see how it does for you.

Isn't $0.99 a bit much for an email address?

No. You have to consider that these are visitors that are leaving your site and we can recover them for you. If you know the conversion rate of your email list, you will see the immediate value of that recovery. On average our customers see a 8x return on their investment, that’s pretty unheard of in this industry.

What's up with the sticky reminder bar?

It’s all about conversion, not being the prettiest girl. We tried many, many different variations on this, and the one thing that was consistent: Reminder bar increases conversion. Persistent reminder bar increased conversion more. So there’s a persistent reminder bar. But, as we are gathering all your feedback and are incorporating it into what will be an amazing dashboard, we will offer options for you to test yourself and see what converts better. It might not be the prettiest solution, but boy, it works. And now ask yourself: more customers or a pretty site?

Why do I have to offer a discount?

You don’t, but it’s a way to convince shoppers that they should buy something from you. Now you might say ‘but I have a sale going on’. Possibly. But maybe they didn’t see that. We’ve been in this space for so long that we have seen sites with large banners advertising a sale, even a sale section in the navigation, yet customers were completely blind to it.  The visitor is on their way out, ready to close the window, you have one more chance, make it count. An offer tends to work like a charm…

Aren't discounts bad for me?

Good question. You will find many, many opinions on the web about this. Here’s how we think about this (and forgive us for the long answer, but this is no easy topic):

Let’s start by clarifying who this visitor is: Most likely this isn’t a recurring customer, but a new visitor. The majority of your traffic is most likely from new visitors.

A discount as an incentive for an initial purchase (this is what this is, not to entice repeat purchases) is essentially part of the overall customer acquisition cost. Or in other words: part of the money you spend on marketing. Now to properly evaluate how much you should be spending on marketing, you need to know what the lifetime value (LTV) of your customers is. The LTV is measured by taking the average order value per customer and multiplying that by how many orders they will place until they cease shopping with you. But it’s a difficult science and most companies that have been around for a longer time base that information on a combination of historical data (ie: a customer spends an average of $50, buys 4 times a year, for an average of 4 years. So the LTV is $800) and advanced statistical modeling. Check out custora.com if you want a great tool. Pricey though, but very much worth it.

Now what does that mean for you? What’s your average cart size? $50? Ok, and your margin? 50%? So you’re making $25 on every order. How often do people buy? 4 times? Awesome, you make $100 per customer – give or take. Now adjust that little bit of math to your needs and come up with a number. Now that you have the number you know how much a customer is worth and can determine how big the initial purchase incentive should be.

The important part: Never spend more on getting a customer than how much you’ll make on one. Might seem straightforward, but many people don’t think that way.

Now to your question whether discounts are bad. If they are used to incentivize an initial purchase, no, they are not bad. But if you throw out discounts to everybody and their mother every weekend. Probably not a good idea.

Can I pause the offer?

Sure, we’d be happy to do that for you whilst we are still working on a one to one basis with everybody, just let us know and we’ll be happy to help.

Can you help me with my social media efforts?

That’s a question we seem to get a lot too these days. Again, that depends, best to just shoot us an email and explain what you’re looking for.

Can you help me with my email marketing?

Hmm, that depends. Email marketing is probably the most important thing you should focus on and it is a very vast and complex area. We have decades of experience for small and huge companies, so the easiest thing is to shoot us an email, and we’ll go from there…

Why is the offer only showing up once?

Well, because we only want the offer to be used by ‘new’ visitors that are abandoning, right?

I can't integrate this, can you help?

Sure, we’d be happy to. Just click the chat button to the right and we’ll get right to it (Mon-Fri, 9-5 PST), or shoot us an email and we’ll figure it out for you!

Can I work for you?

We’re looking for talented designers to create great looking and highly converting offers and we’re adding to our sales team to spread the word on Reel and help eCommerce retailers get more customers. And if you’re interested in an amazing internship where you’ll learn the in’s and out’s of customer acquisition, this is the best place to start. So yeah, email us.

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